Summer was on my mind last week. We got our start in farming by selling our products directly to the consumer every summer at various outdoor markets. Outdoor markets are where we began and we are happy to still attend some of them. There is nothing better than selling chicken outside on a warm summers day to customers that care about how their food is raised.
Last week I completed my paper work and sent off applications for 3 summer farmers markets. We have been at the Southwest Edmonton Farmers’ Market (Terwillegar/Riverbend) for many years and again have applied to participate in the market for the 2017 season. The St. Albert Farmers’ Market is run by the Chamber of Commerce and I hand delivered the application directly to their office at the south end of St. Albert. I also sent an application to the Downtown Edmonton City market. This would be a new outdoor market for us if we are selected as a vendor so fingers crossed we may be able to serve the great customers at the downtown market.
The applications to the summer markets have to be made every season which is different from the indoor markets that we participate in, where you sign a lease annually. We are not guaranteed a space in the outdoor markets so we are happy to get confirmation of our acceptance into these markets.
I also filled out the forms to become a Concessionaire at the Edmonton Folk Festival. Organic Box and Serben Organic have been concessionaires at the festival and we would like to join them and serve our organic chicken to the crowds at the festival.
Indulgence, a “Canadian Epic of food and Wine” emailed us last week and we sent off the application and paid the participation fee. This is the 17th year for this event and we have participated for 15 years. The event date is Monday June 12 and is generally sold out.
Marketing and attending events are just a part of our being a farmer, processor and retailer. We are thankful we have a great crew that helps us out at the markets, on the farm and in the processing facility so that we have the time to work on all facets of our farming business.
One of the best times of my week is attending the markets so I can give the people that frequent the markets, pure, clean meat products that have been raised ethically and humanely.